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At Neoaktif, we believe young researchers deserve the support to turn their ideas into action.
We are pleased to provide industry guidance and mentorship to Green-Switch, led by Thanusan Ranjan and supported under WWF-Malaysia’s Eco Champion Award 2026.
Natural carbon sequestration is central to our decarbonisation mission. Our advocacy for green chemistry complements this by encouraging safer choices that help reduce hazardous chemical discharges into soil, air and water.
The team’s journey starts with awareness. Green-Switch is about switching to green in both mindset and everyday action.
To help tell that story, the team created Pip, a friendly communicator and guide. Through simple questions, relatable stories and engaging visuals, Pip makes plastics and everyday chemical issues easier to understand.
The team has produced a 14-episode pilot series exploring microplastics, their environmental impact and the choices we can make. We hope it sparks curiosity across generations.
Watch Pip’s journey on Instagram:
https://www.instagram.com/greenswitch.my/
You can also take part in our voluntary Green Chemical Purchasing Survey by scanning the QR code in the image.
#Sustainability #GreenChemistry #YouthLeadership #GreenSwitch #NeoaktifAsia #WWFMalaysia #ECA2026
Thanusan Ranjan